• NME.COM
  • Wednesday, 3 December 2008

NME Reviews

Gruff Rhys

Gruff Rhys

Gruff Rhys

Gyrru Gyrru Gyrru (Rough Trade)

This sounds like an advert for an additive-crammed fruit drink. In the ad, an animated Gruff is with octopuses, squirrels and penguins in a world of melting trees with faces. The sun is smiling and smoking pot. The drink is called something like Psytopia Tropical Fruit Melt.

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