Last night (April 10) saw the celeb-packed launch of the new Sony Walkman Video MP3 player in Shoreditch, London. NME.COM was there to capture all the action, so keep clicking for all the exclusive shots, including this pic of Rosie Oddie, daughter of TV presenter Bill Oddie, and her band The Odd Squad arriving at the event. The band's new single 'Cola Coka' is out in May. Johnny Borrell played live at the bash as a last-minute replacement for the jailed Pete Doherty.