Jack White's James Bond theme appears in Coca Cola advert

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White Stripe reunites with fizzy drink for 'Quantum Of Solace'

Sep 12, 2008
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Coca Cola is using The Raconteurs and White Stripes man Jack White's James Bond theme for a new global advertising campaign.

White has collaborated with Alicia Keys on the 'Quantum Of Solace' song 'Another Way To Die', which is an homage to the Bond movie franchise's highly-stylised pre-credit sequences.

The new advert is currently being hosted at Guardian.co.uk.

The song is set be used in a global Coca Cola TV advert, with
Coke Zero rebranded as Zero Zero 7 to reflect Bond's 007 code name as part of the campaign.

It is the second time Jack White's music has appeared in a Coca Cola advert.

The singer wrote a song for a one-off Coke advert in 2006, which you can view a YouTube clip of below.

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Comments (8)

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Duffy85

Sep 12, 2008

Just waiting for all the "sell out, blah blah blah" rubbish to appear here!

clarkuss

Sep 12, 2008

Jack White is a genius to this generation's pop music. Everything from The White Stripes' debut up until now has been superb (apart form some dodgy bagpipe and 'big xylophone thingy' numbers.

ianwarde

Sep 12, 2008

Duffy85, It's got nothing to do with 'selling out'. Instead it has everything to do with palling up to a major corporation that is widely known to have a dire track record of setting up production in countries that have little to no workers rights (where daring to belong to a trade union can easilly cost you your life). It also has alot to do with C*ke's history of polluting vastly needed water supplies that surround their bottling plants in 3rd world countries, leaving the local population dangerously at risk. I have nothing against corporate allegencies when the themes are appropriate, but don't you think Mr White's 'hippy chic' concepts of global love (see above video) juxtapose somewhat glaringly from the truth in this case? It all smacks of mutual marketing and dollar making at the cost of any kind of moral conscience to me.

lipgloss

Sep 12, 2008

I agree with clarkuss, Jack White is a genius!... & I see what you are saying ianwarde, but i don't think Jack White is any more at fault than any of us who have bought a coke product at some point in our lives.

James2222159

Sep 12, 2008

At least it isnt any White Stripes or Raconteurs tunes thankfully. Its Jack White with Alicia Keys so it doesnt really matter to me personally its not as bad as that Interpol Slow Hands advert advertising aftershave now that is appalling beyond belief sold out big time.

stephenrockshardcore

Sep 12, 2008

I'm sorry but this "theme" song blows ass. It is terrible! I think the worst thing the Bond Franchise could have done was to choose this song. I hope Amy Winehouse lives up to her promise and releases her own theme on the same day. And I'm sorry but Jack White just needs to stop already. He makes me tired.

ungrateful_ninja

Sep 12, 2008

Is this the same Jack White that wouldn't do an advert in 2001 for Gap?"The Gap wanted us to be in a commercial and we said 'no' and everyone said, 'why not'? It's almost as if, if people are willing to give you that much money, you are insulting everyone you know by turning it down - people's opinions about selling out seem to have changed over the years." http://news.bbc.co.uk/1/hi/entertainment/1604952.stmAs ianwarde pointed out, it's not as if Coke are the cuddliest of companies to take a dollar from. And pocketing that tainted money, especially when you're minted like Mr. White, is far worse than buying a product. We're suckers - he's a corporate whore.